
First Response
First Response is the only way to know faster. Period. Except, you don’t need to wait for one of those, because it can detect pregnancy up to six days before you miss that.
Best of Quarter - Concept, Chicago Portfolio School, Winter 2015




Location-based billboards that show the amount of time until a answered pregnancy test, based on the time it takes to walk to the nearest pharmacies carrying First Response.

Targeted search ads appear when people make pregnancy-related searches, to direct them to a faster way to find out.

Packages feature coupons for a free Big Gulp to help...move things along.