erin campbell watson (Copy)
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Wahl Pet Website & Digital

I was the only writer working directly under the ECD to give Wahl Pet their loving, expert positioning.
They're a brand for people who care about every one of their dog's unique traits and want to bond with them through grooming.

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 We created a digital campaign targeting pet owners who want nothing - not even odors - to stand between them and their best friends.

And we targeted owners who wanted to learn more about their dog's unique traits.

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The campaign drove users to Pets.Wahl.com - the first DIY home grooming website of its kind, with breed-specific grooming information for every breed.

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I learned a lot about content organization and every one of the AKC's 175 dog breeds. 

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Wahlpets.com received 80,000 visitors in the first 2 months. It helped drive a 17% sales increase in 2012, with the largest single-month sales increase in May - the month the site launched.