erin campbell watson (Copy)
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Walmart Pinterest

In 2021, kids were more ready than ever to get back to school. They were ready. Walmart was ready. So here we go. We needed a campaign that was just as ready to get going and get it done as they were. So we created shoppable landing pages on Pinterest where moms could easily explore the latest in back-to-school fashion, supplies, and more. I’ve worked on tons of campaigns for Walmart and it’s always fun to see them go from concept stage to hard-working, granular assets that deliver on business objectives in a new, fun way.

Link to live page

Back to school

We created interactive videos for each page that let people see products in use, and led to a shoppable card that appeared when viewers clicked on the Walmart Spark.

Back to college

SNAPCHAT & FACEBOOK COLLECTIONS

We brought the shoppable fun to other social platforms, with GIFs that captured the feeling of being READY TO GO.

 nextdoor

We partnered with the Nextdoor App to help get all kids ready to go back to school by giving neighbors the opportunity to donate school supplies through the app.