Ben & Erin Napier, stars of HGTV’s hit show Home Town, are actual Cracker Barrel fans. The brand feels like home to them — and they’re two people who know a little about making places feel more like home. Who better to join in the celebration of Cracker Barrel’s 50th Anniversary? They sampled our new, ridiculously good Southern Fried Chicken, schooled each other at the peg game, and learned how to become 4-star servers, sharing all of their adventures and brand affinity across Instagram. We loved every minute of it, and so did our fans.
A one-day shoot led to almost 20 pieces of unplanned, unique content for both Ben & Erin and Cracker Barrel to share across their channels, and drove hundreds of thousands of new interactions with the brand, thanks to our shared fanbase. The content was scripted, but the most authentic pieces came to life in the moments when Ben & Erin’s genuine love for each other - and Cracker Barrel - shone through.
The best part? Ben & Erin were just as excited as we were.
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