A few weeks before the Super Bowl, we released a teaser featuring Shaboozey behind the scenes with the Nerds, playing the first few notes of “Wonderful World,” to hint at the custom rendition he was about to create, and showing his reaction as he got his first taste of Gummy Clusters’ multi-sensorial magic. In a little advertising world magic, this was released right around the time Shaboozey’s life was taking off — his Grammy nominations, hosting gigs, and NBA All-Star weekend appearances all started to hit right as our ad was announced, keeping Shaboozey and Nerds on the tips of everyone’s tongues.
Shaboozey was up for anything. We captured so much social content, including some low-fi videos with band members and extras.
omg cute.
